Idea Shopping Multi-Brand gift cards by country

Idea Shopping Multi-Brand is a gift card built on a multi-brand model. Rather than a certificate tied to a single store, it carries a value accepted across a set of retail chains and services taking part in the programme. The card is issued in euros and circulates in several European countries, so the exact list of accepting locations depends on the country the card was issued for. A multi-brand format usually covers everyday shopping categories: clothing and footwear, electronics and home appliances, household goods, books, games and hobbies, cafés and restaurants, and the online stores of participating partners. The recipient decides where to spend the value, and in a number of programmes can split the amount across several purchases while the balance lasts. This option makes sense when the recipient's tastes are not known in advance: instead of picking a particular store, you hand the choice over to them.